What are the SimplyB2B Voice Archetypes?

The Voice Archetypes are a system of 24 writing identities across 6 houses, The Blade, The Lens, The Open Hand, The Campfire, The Horizon and The Anchor. Each names a distinct way a founder or operator sounds on LinkedIn. Like Enneagram or 16personalities for your business voice, you learn yours, compare it, and share it.

How do I find my voice archetype?

Run the free SimplyB2B Voiceprint at https://app.simplyb2b.ai/voiceprint.html. It reads your real writing and matches you to one of the 24 archetypes, then writes a sample message in your own voice as proof.

What are the 6 houses of voice?

The Blade is direct and truth telling. The Lens is analytical and proof led. The Open Hand is generous and teaching. The Campfire is narrative and lived. The Horizon is visionary and category shaping. The Anchor is grounded and calm. Each house holds 4 archetypes.

SimplyB2B

The 24 Voice Archetypes

Every founder has a way they sound when they write. A system of 24 identities across 6 houses that names yours.

Think of it the way people think about Enneagram or 16personalities, only for how you show up in writing. Six houses, each a different driver of voice, and four archetypes inside each. Your archetype is not a box, it is the shape of what already makes you recognizable, from The Contrarian Operator who says the quiet part out loud to The Quiet Authority who never has to raise their voice. You learn yours, you compare it, and you share it.

Under it all is a simple idea. Your voice is the most valuable thing you own in the market, and almost nobody uses theirs at full strength. SimplyB2B reads your real writing, names the voice underneath, and then runs your outbound in it, so you stay the expert and the selling runs itself.

Want to discover your profile?Run the free Voiceprint. See your archetype and a message written in your own voice.

The Blade

Direct, blunt, truth telling.

Blade voices win by saying the thing everyone is thinking and no one will put in writing. They cut through the feed with candor, edge, and proof, and people trust them precisely because they refuse to soften the truth into nothing.

The Contrarian Operator

Blunt, proof led, dry wit. Says the quiet part out loud.

The Sharp Minimalist

One idea, no fat, every word carrying weight.

The Provocateur

Opens with a line you cannot scroll past. Built to be argued with.

The Plain Dealer

Radically plain. No jargon, no spin, says exactly what is.

The Lens

Analytical, systems, proof.

Lens voices win with evidence and structure. They lead with the number, map the machine, and name the pattern, so the reader ends up better informed rather than sold to. Their credibility compounds because they never exaggerate.

The Data Realist

Leads with the number, kills the hype, trusts the evidence.

The Pattern Namer

Sees the system behind the mess and gives it a name people repeat.

The First Principles Builder

Strips a problem to the studs and rebuilds it in plain sight.

The Systems Cartographer

Maps the whole machine so you can see exactly where it breaks.

The Open Hand

Generous, teaching, demystifying.

Open Hand voices win by giving first. They hand over the playbook, name what the reader feels, and make the hard thing easy, and the goodwill comes back as trust and inbound. Warmth is the whole strategy.

The Generous Guide

Gives away the playbook. Warmth is the whole strategy.

The Empathetic Translator

Names what the reader feels before selling them anything.

The Frameworksmith

Hands you a reusable framework you will quote for years.

The Demystifier

Takes the intimidating thing and makes it suddenly obvious.

The Campfire

Narrative, lived, candid.

Campfire voices win through story. They teach from the scar, show the work as it happens, and report from the front line, so the lesson lands because the reader watched it get paid for. You cannot argue with what actually happened.

The War Story Teller

Teaches through the scar. Specific, lived, hard to fake.

The Builder in Public

Shows the work as it happens. Progress over polish.

The Open Book

Candid about the misses and what they cost. Trust through honesty.

The Field Reporter

Dispatches from the front line. What is happening, right now.

The Horizon

Visionary, future, category shaping.

Horizon voices win by pointing where things are going. They paint the after state, name the new category, and call the shift early, so people move toward the future they describe. Whoever names the game is assumed to lead it.

The Visionary Closer

Paints the after state so clearly the next step feels obvious.

The Category Designer

Names the new game and writes its first rules.

The Manifesto Writer

Declares how it should be and makes you want to join.

The Trailblazer

Points where the puck is going before the room sees it.

The Anchor

Grounded, earned, calm authority.

Anchor voices win through composure. Spare, precise, and unhurried, they carry the gravity of someone with nothing left to prove, and in a feed full of shouting the calm reads as confidence. The steadiness is the credential.

The Quiet Authority

Spare, precise, earned. Never raises its voice, never has to.

The Seasoned Veteran

Decades in the work. Calm, specific, nothing to prove.

The Trusted Advisor

Measured counsel. The person the room turns to.

The Steady Hand

Unflappable. Brings the temperature down and the clarity up.

Find your own archetype

SimplyB2B is First Person Outbound. Julian studies your real writing, locks onto your voice, and runs your outbound as you, so you stay the expert and the selling runs itself. Every message still sounds like you wrote it.

Want to discover your profile?Run the free Voiceprint. See your archetype and a message written in your own voice.