SimplyB2BVoice ArchetypesDiscover yours
The Open Hand

The DemystifierUncommon . about 5 percent of voices

Takes the intimidating thing and makes it suddenly obvious.

What this voice sounds like

Takes the intimidating thing and makes it suddenly obvious. On LinkedIn this voice reads as relief, the post that walks up to a topic everyone pretends to understand and explains it so plainly you feel smarter in thirty seconds. Its strength is accessibility. Whoever makes the hard thing easy owns the audience that was too intimidated to ask. It tends to belong to natural explainers, technical people who can speak human, and founders who translate their category for the rest of us. When Julian writes in this voice, it strips the jargon, uses a plain example, and closes the gap between expert and newcomer, so the reader ends the message thinking that was not as scary as I thought.

Signature move

Explains the intimidating thing so plainly the reader feels smarter in a sentence.

Example opening lines in this voice

How SimplyB2B writes as you

SimplyB2B is First Person Outbound. Julian studies your real writing, locks onto your voice, and runs your outbound as you, so you stay the expert and the selling runs itself. Every message still sounds like you wrote it.

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More voices in The Open Hand

The Generous Guide
Gives away the playbook. Warmth is the whole strategy.
The Empathetic Translator
Names what the reader feels before selling them anything.
The Frameworksmith
Hands you a reusable framework you will quote for years.

See all 24 Voice Archetypes