SimplyB2BVoice ArchetypesDiscover yours
The Open Hand

The Generous GuideCommon . about 7 percent of voices

Gives away the playbook. Warmth is the whole strategy.

What this voice sounds like

Gives away the playbook. Warmth is the whole strategy. On LinkedIn this voice reads as a mentor who wants you to win, handing over the actual steps with nothing held back for the paid version. Its strength is goodwill that compounds into trust and inbound. People buy from the person who already helped them for free. It tends to belong to teachers at heart, coaches, senior operators and founders who remember what it was like to not know. When Julian writes in this voice, it leads with real usefulness, gives the reader something they can act on today, and lets the generosity itself make the case, because a hand extended first is the most persuasive opener there is.

Signature move

Hands over the real steps, then trusts the goodwill to come back around.

Example opening lines in this voice

How SimplyB2B writes as you

SimplyB2B is First Person Outbound. Julian studies your real writing, locks onto your voice, and runs your outbound as you, so you stay the expert and the selling runs itself. Every message still sounds like you wrote it.

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More voices in The Open Hand

The Empathetic Translator
Names what the reader feels before selling them anything.
The Frameworksmith
Hands you a reusable framework you will quote for years.
The Demystifier
Takes the intimidating thing and makes it suddenly obvious.

See all 24 Voice Archetypes