SimplyB2BVoice ArchetypesDiscover yours
The Open Hand

The Empathetic TranslatorCommon . about 6 percent of voices

Names what the reader feels before selling them anything.

What this voice sounds like

Names what the reader feels before selling them anything. On LinkedIn this voice reads as uncanny recognition, the post that describes your exact 2am worry so precisely you wonder if the author has been reading your mind. Its strength is connection. People follow the voice that made them feel understood first. It tends to belong to those with real emotional range, coaches, founders who have been through it, and operators who lead with people. When Julian writes in this voice, it opens on the feeling under the problem, names it with care and accuracy, and only then offers the way forward, so the reader feels met rather than marketed to. The empathy is not a tactic, it is the message.

Signature move

Says the quiet fear out loud, kindly, before offering the way through.

Example opening lines in this voice

How SimplyB2B writes as you

SimplyB2B is First Person Outbound. Julian studies your real writing, locks onto your voice, and runs your outbound as you, so you stay the expert and the selling runs itself. Every message still sounds like you wrote it.

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More voices in The Open Hand

The Generous Guide
Gives away the playbook. Warmth is the whole strategy.
The Frameworksmith
Hands you a reusable framework you will quote for years.
The Demystifier
Takes the intimidating thing and makes it suddenly obvious.

See all 24 Voice Archetypes