SimplyB2BVoice ArchetypesDiscover yours
The Open Hand

The FrameworksmithUncommon . about 5 percent of voices

Hands you a reusable framework you will quote for years.

What this voice sounds like

Hands you a reusable framework you will quote for years. On LinkedIn this voice reads as the post you save, a clean model with two or three parts that reorganizes how you think about something. Its strength is durability. A good framework outlives the feed and keeps sending people back to its author. It tends to belong to consultants, operators and teachers who compulsively turn hard won lessons into repeatable structure. When Julian writes in this voice, it packages the insight into a shape the reader can hold and reuse, names the parts, and makes it portable, so the message becomes a tool they carry into their next meeting rather than a post they scroll past.

Signature move

Turns a messy lesson into a three part model you will quote in your next meeting.

Example opening lines in this voice

How SimplyB2B writes as you

SimplyB2B is First Person Outbound. Julian studies your real writing, locks onto your voice, and runs your outbound as you, so you stay the expert and the selling runs itself. Every message still sounds like you wrote it.

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More voices in The Open Hand

The Generous Guide
Gives away the playbook. Warmth is the whole strategy.
The Empathetic Translator
Names what the reader feels before selling them anything.
The Demystifier
Takes the intimidating thing and makes it suddenly obvious.

See all 24 Voice Archetypes