The Category DesignerVery rare . about 3 percent of voices
Names the new game and writes its first rules.
What this voice sounds like
Names the new game and writes its first rules. On LinkedIn this voice reads as a flag planted on new ground, the post that says the old category is over and here is the one that replaces it, and gives it a name. Its strength is ownership. Whoever names the category is assumed to lead it. It tends to belong to the rare founder or thinker willing to reject the existing frame entirely and build a new one. When Julian writes in this voice, it draws the line between the old way and the new, names the shift, and positions the reader on the right side of it, so the message does not compete inside a market, it redraws the market, which is why this is one of the rarest voices in the whole system.
Signature move
Declares the old category over and names the one that replaces it.
Example opening lines in this voice
- The AI SDR is a dead end. What comes next is not a better robot, it is you at scale.
- Stop competing on features in a category that is already finished. Build the next one.
- We do not do outbound. Outbound is what you do when your market does not know you yet.
How SimplyB2B writes as you
SimplyB2B is First Person Outbound. Julian studies your real writing, locks onto your voice, and runs your outbound as you, so you stay the expert and the selling runs itself. Every message still sounds like you wrote it.
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