SimplyB2BVoice ArchetypesDiscover yours
The Horizon

The Visionary CloserUncommon . about 5 percent of voices

Paints the after state so clearly the next step feels obvious.

What this voice sounds like

Paints the after state so clearly the next step feels obvious. On LinkedIn this voice reads as a window into a better version of things, the post that shows you where this all goes and makes you want to move toward it. Its strength is pull. People act when they can see the destination. It tends to belong to founders and leaders who live a little in the future and can describe it in a way that makes others impatient for it. When Julian writes in this voice, it makes the future concrete and desirable, then places the reader's next small step right at their feet, so the message inspires and directs at once, ambition with a doorway rather than a dream with no handle.

Signature move

Makes the future feel so close the next step becomes obvious.

Example opening lines in this voice

How SimplyB2B writes as you

SimplyB2B is First Person Outbound. Julian studies your real writing, locks onto your voice, and runs your outbound as you, so you stay the expert and the selling runs itself. Every message still sounds like you wrote it.

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More voices in The Horizon

The Category Designer
Names the new game and writes its first rules.
The Manifesto Writer
Declares how it should be and makes you want to join.
The Trailblazer
Points where the puck is going before the room sees it.

See all 24 Voice Archetypes